Independent media monitoring for radio and TV
Make your ad, plan where it runs and get independent proof when it airs on radio and TV across Africa — with the recording, the time it ran and an estimate of who heard it.
A spot is dropped for a news break. A presenter skips half the script. A 30-second ad is sped up to fit a 26-second slot. A station goes off air for nine minutes. None of it appears on the certificate you receive weeks later, because the certificate is written by the station that was paid.
Station logs are written by the station.
Certificates arrive after the campaign has ended, when nothing can be fixed.
You pay for airings you never get to hear.
Vecrid gives you evidence you can hear, not a promise on paper.
A media studio that turns your brief into a finished radio ad in minutes.
Explore the jingle studio →Turn a one-line brief into a costed media plan.
Explore media advisory →Choose your stations and see each airing as it is found, with the recording.
Explore media monitoring →Share a Certificate of Transmission and a live link your client can open.
See the reports →Social media analytics for businesses: what people say about your ad online.
Explore social intelligence →When your ad airs on a station you’re monitoring, it usually appears on your dashboard within minutes, with the station, the time, the ad and a recording you can play. Your client can play it too. No chasing stations, and no waiting weeks for paperwork.
Hear the moment your ad went out.
Airings are shown in your own time zone, and every log and certificate says which one, so times are never confusing across countries.
TV airings come with their recording too, in the same log as your radio airings.
If your ad was cut short, it’s marked as a partial play. If a recording only caught part of an airing, it says how much.
Aired about 15% faster than the master you supplied — time-compressed to fit the station’s slot, pitch unchanged — so it ran shorter on air.
Aired about 15% faster than the master you supplied — time-compressed to fit the station’s slot, pitch unchanged — so it ran shorter on air.
If a station speeds up your ad to fit a shorter slot, you’ll see it flagged.
If your ad stops before the end, your report counts it as a partial play, not a full one.
If nothing has been heard yet on a campaign or a station, it’s the first thing your dashboard shows you, so you can act now rather than a month later.
If we’re not sure about a play, it waits in a review list for you to listen and decide. Nothing uncertain goes into your report without your approval.
Some of the most valuable airtime is a presenter talking about your brand live, and it has always been the hardest to prove. Book the time slot it’s due in, and Vecrid records it whether or not you’re online.
A missed airing on the record. This stays on the campaign as a shortfall.
Schedule a capture →See how long the read ran, how much of your script was covered and how often your brand was mentioned. Works for reads in English, Pidgin, Hausa, Yoruba and Igbo.
A read only counts once someone has listened and confirmed it. If it didn’t air, it’s recorded as missed.
If a read is missed, book a new time slot for the replacement and it’s checked the same way.
Download the read on its own, plus a live-read report listing confirmed and missed reads.
Repeat a slot every weekday, every day or every week for the whole campaign.
Run recorded ads and live reads in the same campaign, with one report.
Ads and live reads · one reportEach campaign comes with reports ready to share: a Certificate of Transmission for your files, spreadsheets for finance and a live link your client can open, with the recording of each airing.
| Material List | ||
|---|---|---|
| Index | Title | Duration |
| A | Morning cut | 30s |
| B | Pidgin cut | 30s |
| Date | Time | Total |
|---|---|---|
| Mon 3 Nov | 07:42:05 · 17:31:12 | 2 |
| Tue 4 Nov | 07:40:51 · 17:30:09 | 2 |
| Wed 5 Nov | 07:42:30 | 1 |
| Thu 6 Nov | 07:41:18 · 17:33:40 | 2 |
| Fri 7 Nov | 07:42:02 · 17:30:27 | 2 |
| Total Played | 9 |
|---|---|
| Est. impressions | ~1.2M |
Total Played is independently verified. Audience basis: the station’s published rate card.
Recipients see a live, read-only verification report. No login needed.
The document stations issue, in the layout everyone knows: the ads, the play times, totals and audience for each station. The difference is that it’s written by an independent party.
One sheet per station and every airing time-stamped, ready for your finance team to reconcile.
Choose what the link shows, set it to expire after 7, 30 or 90 days or never, and invite people by email. Switch it off at any time. Nobody needs an account to view it.
View the last week, the last two weeks, the whole campaign or a custom range, and filter by station, by ad, or by radio and TV.
Each verified airing is turned into an estimate of how many people it reached, station by station, so you can see what your spend delivered. Every figure is labelled with its source.
Where a station publishes its own audience figure, we use it. Where it doesn’t, the number is clearly marked as an estimate.
If there’s no audience data for a station, it’s shown as unrated, not given a made-up number.
Your client can see how audience was estimated, not just the total.
Plays by hour, a weekly heatmap, results by station and the split between your ads show which stations and times are working.
| Station | Plays | Reach |
|---|---|---|
| Ember 101.1 FM Lagos | 42 | ~1.2M est. reach |
| Coralwave FM 95.3 Lagos | 38 | ~980K est. reach |
| Copperbird FM 99.3 Accra | 24 | ~410K est. reach |
| Highridge FM 101.5 Nairobi | 18 | reach unrated |
Airings verified, audience estimated. Reach uses the station’s published figure where available; otherwise it is modelled rather than published.
Describe your brief in a sentence: the brand, the market, the budget and the dates. In about a minute you get a full media plan with recommended stations, estimated costs, reach and frequency, ready to confirm with stations before you book.
Coralwave FM and Silverleaf FM carry the breakfast weight; Ember 101.1 FM and Velvetline FM cover evening drive. The plan uses ₦11.98m of the ₦12m budget.
| Station | Time slot | Spots | Rate (30s) | Indicative cost |
|---|---|---|---|---|
| Coralwave FM 95.3 | Breakfast | 30 | ₦145,000 | ₦4.35m |
| Silverleaf FM 92.5 | Breakfast | 36 | ₦70,000 | ₦2.52m |
| Ember 101.1 FM | Evening drive | 24 | ₦135,000 | ₦3.24m |
| Velvetline FM 96.3 | Evening drive | 22 | ₦85,000 | ₦1.87m |
| Total | 112 | ₦11.98m |
AI-generated guidance. Figures are informed estimates — confirm live station rates and audience data before booking.
Which stations, how many spots, when they run and what they cost, with reach, frequency and the cost measures planners use (GRPs, CPP and CPM).
See your share of voice against the competitors you name, and where you could spend less.
Audience and reach for each spot, with the sums laid out so you can check them.
“Rebuild this at half the budget.” “Add another city.” “Which stations would you drop first?” You get a revised plan in the same conversation.
Naira, cedi, shilling, rand or US dollar.
Download any plan as a PDF or spreadsheet. Each one is saved to your assets automatically.
Vecrid’s media studio turns a sentence, or a brief uploaded as a PDF or Word file, into a radio ad. It chooses the format, writes a script to the right length, picks Nigerian voices and adds music, so you can hear the idea before you spend on media.
A 30-second Pidgin spot for a pharmacy chain, warm and funny. A worried customer asks who is open late, the pharmacist reassures him, an announcer closes with the branches.
Customer: Which pharmacy dey open this late?
Add your finished ad to a campaign in one click, and Vecrid starts checking for it on your stations.
Upload your ad or choose one from your library, pick your stations and set your dates. Monitoring starts within the hour.
2 campaigns are on air across 6 stations. 14 verified plays came in today. 2 things need a decision from you.
Search a directory of more than 100,000 radio stations by name, city or country, plus TV channels where we cover them. Can’t find one? Ask us to add it, and we’ll add it as soon as possible.
Your overview starts with a one-line summary of today, then lists anything that needs a decision.
Add or remove stations and ads, extend the end date, or pause until a set date and let the campaign restart on its own.
Run different versions side by side and see how each one performs.
Ads, jingles, artwork and media plans in one place, with each file showing which campaigns use it.
| Question | Station certificate | vecrid |
|---|---|---|
| Who writes it | The station that was paid | An independent party |
| When you get it | Weeks after the campaign | Usually within minutes of each airing |
| Can you hear it? | No | Yes, each airing comes with a recording |
| Sped-up or cut-short ads | Not mentioned | Flagged |
| Live reads | Taken on trust | Recorded and checked by a person |
| TV | A line on letterhead | The recording, just like radio |
| Sharing | A scanned copy by email | A live link you can switch off |
| Can a copy be checked? | No | Yes, against the live report |
See what your airtime delivered before the invoice arrives, and show your board evidence rather than a supplier’s word.
Send clients proof before they ask “did it run?”, arrange replacement airings while the campaign is still live, and keep client conversations next to the evidence.
Plan with clear cost and audience estimates, then see which stations and time slots delivered.
Vecrid Station gives your team the paperwork advertisers expect: rate cards you can send, schedules built from media orders, and certificates on your own letterhead.
Visit Vecrid StationIn any currency, with your logo, shared by link or email.
Built from the media order and issued as a PDF on your letterhead.
See which booked spots ran and which were missed, day by day.
Your logo on certificates and schedules, and your whole team in one workspace.
Monitor radio and TV stations across Africa and beyond. Search a directory of more than 100,000 radio stations, plus TV channels where we cover them.
Nothing to install and no change to how you buy media. Your stations don’t need to do anything. Every new account is set up by someone on our team, usually within a few hours, so you’re never left to work it out alone.
No. Vecrid works independently of the stations on your plan. That’s what makes the proof independent.
Vecrid is built to recognise your ad through normal station sound. If a play isn’t certain, it isn’t counted automatically. It goes to your review list so you can listen and decide.
Yes. Send them a share link. You choose what it shows and how long it lasts, and you can switch it off at any time.
Yes. TV airings come with a recording, just like radio. Channel coverage varies by country, so search for yours when you set up a campaign.
Yes. Book the time slot, and each read is checked against your script and confirmed by a person before it counts.
It goes to a review list for you to listen to and decide. Nothing uncertain goes into your report without your approval.
Yes. Request it when you set up your campaign. We usually add it as soon as possible.
Bring one live campaign. We’ll show you the airings, the recordings and the estimated reach as they come in.
Know what people are saying about your ad.
Social media analytics for businesses: paste a link to a post on X, Instagram, LinkedIn or YouTube. Vecrid reads the comments and shows you the overall mood, the main themes and the points worth acting on.
Paste a post link. We collect every comment and turn it into sentiment, themes and a list of things worth acting on.
Every comment sorted.
Each comment is marked positive, negative, neutral or mixed, and grouped into praise, complaints, questions, buying interest and more. You can rename the groups to suit your brand.
Clear next steps.
Suggestions ranked by how often they come up and how much people engage, with the comments behind each one.
Ready to share.
Download the report as a PDF or spreadsheet, or compare up to four posts side by side.