Which currencies can a plan use?

Naira, cedi, Kenyan shilling, South African rand or US dollar.

Can it compare me with competitors?

Yes. Name your competitors and the plan covers share of voice, where they spend and where you could spend less.

Yes. Download it as a PDF, an Excel file or Markdown. Every plan is also saved to your assets.

Yes. The jingle studio and media advisory are free to try.

Media advisory

Media advisory: a costed media plan in about a minute.

Tell Vecrid the brand, the market, the budget and the dates. You get recommended stations, how many spots to run and when, estimated costs, reach and frequency, and a competitor view if you name your competitors.

Free to try. Figures are informed estimates — confirm live rates with stations before you book.

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01Media advisory

A media plan from a one-line brief.

Describe your brief in a sentence: the brand, the market, the budget and the dates. In about a minute you get a full media plan with recommended stations, estimated costs, reach and frequency, ready to confirm with stations before you book.

Advisor

Media advisory

What do you need to know?Be as specific or open-ended as you like

I’m launching a pharmacy chain in Lagos with ₦12m over 4 weeks from 3 November. Which stations, and give me a full media plan.

Get advice

Answers arrive in about a minute and save to your history.

I’m launching a pharmacy chain in Lagos with ₦12m over 4 weeks…

AIVecrid advisor

SAMPLE

Wazobia FM and Bond FM carry the breakfast weight; Cool FM and Urban FM cover evening drive. The plan uses ₦11.98m of the ₦12m budget.

Recommended plan

Station	Time slot	Spots	Rate (30s)	Indicative cost
Wazobia FM 95.1	Breakfast	30	₦145,000	₦4.35m
Bond FM 92.8	Breakfast	36	₦70,000	₦2.52m
Cool FM 96.9	Evening drive	24	₦135,000	₦3.24m
Urban FM 96.5	Evening drive	22	₦85,000	₦1.87m
Total		112		₦11.98m

Reach and frequency

210 GRPs · 58% reach · 3.6 average frequency, adults in Lagos
CPP about ₦57,000 · CPM about ₦630

MarkdownExcelPDF

Attached to assets

PDFlagos-pharmacy-media-plan.pdf48 KB · saved to General

XLSlagos-pharmacy-media-plan-model.xlsx21 KB · saved to General

AI-generated guidance. Figures are informed estimates — confirm live station rates and audience data before booking.

Rebuild this at half the budgetAdd another cityShow the assumptions behind these numbersWhich stations would you drop first?

Continue this research — ask a follow-up, or request a revised plan…Send

Complete plans.

Which stations, how many spots, when they run and what they cost, with reach, frequency and the cost measures planners use (GRPs, CPP and CPM).

Competitor view.

See your share of voice against the competitors you name, and where you could spend less.

The working, shown.

Audience and reach for each spot, with the sums laid out so you can check them.

Ask follow-up questions.

“Rebuild this at half the budget.” “Add another city.” “Which stations would you drop first?” You get a revised plan in the same conversation.

Five currencies.

Naira, cedi, shilling, rand or US dollar.

Saved and ready to share.

Download any plan as a PDF or spreadsheet. Each one is saved to your assets automatically.

02FAQ

Media advisory questions.

Something else? say-hello@vecrid.com

No. Costs, audience and reach are informed estimates. Confirm live rates and audience figures with the stations before you book.

Plan the buy before you spend it.

Start with a sentence. Refine the plan with follow-up questions, then run the campaign and let Vecrid prove each airing.

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