Social intelligence

Social media analytics for businesses that advertise.

See what people are saying about your ads and brand posts. Paste a link to a post on X, Instagram, LinkedIn or YouTube, and Vecrid’s social intelligence shows you the overall mood, the main themes and the points worth acting on.

Available on request: social intelligence is switched on per account.

How it works

From a post link to a clear read of the comments.

  1. 1

    Paste a post link

    From X, Instagram, LinkedIn or YouTube. Vecrid recognises the platform and the type of post.

  2. 2

    Vecrid reads the comments

    Each comment gets a sentiment and a group, spam is set aside, and similar comments are gathered into themes.

  3. 3

    Act on what matters

    Start from the summary and the prioritised suggestions, then open the comments behind any point.

How comments are grouped

Every comment is marked positive, neutral, negative or mixed, and placed in one group. These are the starting groups; you can rename them or add your own.

  • Praise
  • Complaint
  • Question
  • Purchase intent
  • Pricing feedback
  • Feature request
  • Suggestion
  • Competitor mention
  • Bug or issue
  • Off-topic
  • Spam or bot
01Social intelligenceON REQUEST

Know what people are saying about your ad.

Social media analytics for businesses: paste a link to a post on X, Instagram, LinkedIn or YouTube. Vecrid reads the comments and shows you the overall mood, the main themes and the points worth acting on.

New analysisHistory (12)CompareSettings
What are people saying?

Paste a post link. We collect every comment and turn it into sentiment, themes and a list of things worth acting on.

Post link
https://www.youtube.com/watch?v=Qx7…
YouTube video detected via Official APIAnalyse →
Recent analysesView all history →
Late-night pharmacy spot · 30s
1,186 comments
✓ Ready
Launch reel · Ikeja branch
412 so far
● Analysing
YouTube video · Sponsored · detected
Late-night pharmacy spot · 30s
SAMPLE↓ Export
Views
248K
Likes
6.1K
Comments
1,186
1,163 analysed · 23 spam
Engagement
3.1%
◆ What the comments are sayingFrom 1,163 comments · review before sharing
  1. 01Viewers like the two-voice sketch and quote the tagline back.
  2. 02Most questions ask which branches stay open late.
  3. 03Complaints centre on delivery outside Lagos.
Sentiment
+ Positive 52%○ Neutral 21%− Negative 19%± Mixed 8%
Categories
Praise402
Question238
Purchase intent151
Complaint129
Pricing feedback74
Actionable feedbackPrioritised by volume, sentiment and likes
HighQuestionList which branches open late in the post caption64 supporting comments
MediumComplaintSay where delivery is available38 supporting comments

Every comment sorted.

Each comment is marked positive, negative, neutral or mixed, and grouped into praise, complaints, questions, buying interest and more. You can rename the groups to suit your brand.

Clear next steps.

Suggestions ranked by how often they come up and how much people engage, with the comments behind each one.

Ready to share.

Download the report as a PDF or spreadsheet, or compare up to four posts side by side.

02FAQ

Social intelligence questions.

Something else? say-hello@vecrid.com

X, Instagram, LinkedIn and YouTube. Paste a link to a post and Vecrid collects its comments for analysis.

Hear what your audience is saying.

Bring a post you have run. We’ll show you the mood, the themes and the comments worth answering first.