Radio monitoring
Pick your stations from a directory of more than 100,000, add your ad and your dates, and Vecrid listens for it. Each airing it finds comes with the recording, the time and the station, usually within minutes.
Monitoring starts within the hour. Your stations don’t need to install or agree to anything.
Aired about 15% faster than the master you supplied — time-compressed to fit the station’s slot, pitch unchanged — so it ran shorter on air.
When your ad airs on a station you’re monitoring, it usually appears on your dashboard within minutes, with the station, the time, the ad and a recording you can play. Your client can play it too. No chasing stations, and no waiting weeks for paperwork.
Hear the moment your ad went out.
Airings are shown in your own time zone, and every log and certificate says which one, so times are never confusing across countries.
TV airings come with their recording too, in the same log as your radio airings.
If your ad was cut short, it’s marked as a partial play. If a recording only caught part of an airing, it says how much.
Aired about 15% faster than the master you supplied — time-compressed to fit the station’s slot, pitch unchanged — so it ran shorter on air.
Aired about 15% faster than the master you supplied — time-compressed to fit the station’s slot, pitch unchanged — so it ran shorter on air.
If a station speeds up your ad to fit a shorter slot, you’ll see it flagged.
If your ad stops before the end, your report counts it as a partial play, not a full one.
If nothing has been heard yet on a campaign or a station, it’s the first thing your dashboard shows you, so you can act now rather than a month later.
If we’re not sure about a play, it waits in a review list for you to listen and decide. Nothing uncertain goes into your report without your approval.
Some of the most valuable airtime is a presenter talking about your brand live, and it has always been the hardest to prove. Book the time slot it’s due in, and Vecrid records it whether or not you’re online.
A missed airing on the record. This stays on the campaign as a shortfall.
Schedule a capture →See how long the read ran, how much of your script was covered and how often your brand was mentioned. Works for reads in English, Pidgin, Hausa, Yoruba and Igbo.
A read only counts once someone has listened and confirmed it. If it didn’t air, it’s recorded as missed.
If a read is missed, book a new time slot for the replacement and it’s checked the same way.
Download the read on its own, plus a live-read report listing confirmed and missed reads.
Repeat a slot every weekday, every day or every week for the whole campaign.
Run recorded ads and live reads in the same campaign, with one report.
Ads and live reads · one reportEach verified airing is turned into an estimate of how many people it reached, station by station, so you can see what your spend delivered. Every figure is labelled with its source.
Where a station publishes its own audience figure, we use it. Where it doesn’t, the number is clearly marked as an estimate.
If there’s no audience data for a station, it’s shown as unrated, not given a made-up number.
Your client can see how audience was estimated, not just the total.
Plays by hour, a weekly heatmap, results by station and the split between your ads show which stations and times are working.
| Station | Plays | Reach |
|---|---|---|
| Cool FM 96.9 Lagos | 42 | ~1.2M est. reach |
| Wazobia FM 95.1 Lagos | 38 | ~980K est. reach |
| Joy 99.7 FM Accra | 24 | ~410K est. reach |
| Kiss 100 Nairobi | 18 | reach unrated |
Airings verified, audience estimated. Reach uses the station’s published figure where available; otherwise it is modelled rather than published.
Monitor radio and TV stations across Africa and beyond. Search a directory of more than 100,000 radio stations, plus TV channels where we cover them.
Usually within minutes of airing. Some plays are confirmed later from the day’s recording, and they are marked when they are added.
No. Vecrid works independently of the stations on your plan. That’s what makes the proof independent.
Vecrid is built to recognise your ad through normal station sound. If a play isn’t certain, it isn’t counted automatically. It goes to your review list so you can listen and decide.
Yes. Book the time slot, and each read is checked against your script and confirmed by a person before it counts.
Yes. Request it when you set up your campaign. We check the station’s stream and usually add it within two working days.
Vecrid monitors radio and TV stations across Africa and beyond. Search a directory of more than 100,000 radio stations, plus TV channels where we cover them, and ask us to add any station you can’t find.
Your first campaign is free to monitor. After that, talk to us about a plan that fits how much you advertise.
Bring one live campaign. We’ll show you the airings, the recordings and the estimated reach as they come in.