Media monitoring
Vecrid monitors the radio and TV stations on your media plan and gives you independent proof when your ad airs: the recording, the time it ran and an estimate of who heard it. Built for brands, agencies and media buyers.
Choose from a directory of more than 100,000 radio stations and get a recording of each airing we find.
Learn more →TV airings in the same report as your radio, each with its recording.
Learn more →Presenter mentions recorded, checked against your script and confirmed by a person.
Learn more →A Certificate of Transmission, spreadsheets for finance and a live link for your client.
Learn more →When your ad airs on a station you’re monitoring, it usually appears on your dashboard within minutes, with the station, the time, the ad and a recording you can play. Your client can play it too. No chasing stations, and no waiting weeks for paperwork.
Hear the moment your ad went out.
Airings are shown in your own time zone, and every log and certificate says which one, so times are never confusing across countries.
TV airings come with their recording too, in the same log as your radio airings.
If your ad was cut short, it’s marked as a partial play. If a recording only caught part of an airing, it says how much.
Aired about 15% faster than the master you supplied — time-compressed to fit the station’s slot, pitch unchanged — so it ran shorter on air.
Aired about 15% faster than the master you supplied — time-compressed to fit the station’s slot, pitch unchanged — so it ran shorter on air.
If a station speeds up your ad to fit a shorter slot, you’ll see it flagged.
If your ad stops before the end, your report counts it as a partial play, not a full one.
If nothing has been heard yet on a campaign or a station, it’s the first thing your dashboard shows you, so you can act now rather than a month later.
If we’re not sure about a play, it waits in a review list for you to listen and decide. Nothing uncertain goes into your report without your approval.
Some of the most valuable airtime is a presenter talking about your brand live, and it has always been the hardest to prove. Book the time slot it’s due in, and Vecrid records it whether or not you’re online.
A missed airing on the record. This stays on the campaign as a shortfall.
Schedule a capture →See how long the read ran, how much of your script was covered and how often your brand was mentioned. Works for reads in English, Pidgin, Hausa, Yoruba and Igbo.
A read only counts once someone has listened and confirmed it. If it didn’t air, it’s recorded as missed.
If a read is missed, book a new time slot for the replacement and it’s checked the same way.
Download the read on its own, plus a live-read report listing confirmed and missed reads.
Repeat a slot every weekday, every day or every week for the whole campaign.
Run recorded ads and live reads in the same campaign, with one report.
Ads and live reads · one reportEach campaign comes with reports ready to share: a Certificate of Transmission for your files, spreadsheets for finance and a live link your client can open, with the recording of each airing.
| Material List | ||
|---|---|---|
| Index | Title | Duration |
| A | Morning cut | 30s |
| B | Pidgin cut | 30s |
| Date | Time | Total |
|---|---|---|
| Mon 3 Nov | 07:42:05 · 17:31:12 | 2 |
| Tue 4 Nov | 07:40:51 · 17:30:09 | 2 |
| Wed 5 Nov | 07:42:30 | 1 |
| Thu 6 Nov | 07:41:18 · 17:33:40 | 2 |
| Fri 7 Nov | 07:42:02 · 17:30:27 | 2 |
| Total Played | 9 |
|---|---|
| Est. impressions | ~1.2M |
Total Played is independently verified. Audience basis: the station’s published rate card.
Recipients see a live, read-only verification report. No login needed.
The document stations issue, in the layout everyone knows: the ads, the play times, totals and audience for each station. The difference is that it’s written by an independent party.
One sheet per station and every airing time-stamped, ready for your finance team to reconcile.
Choose what the link shows, set it to expire after 7, 30 or 90 days or never, and invite people by email. Switch it off at any time. Nobody needs an account to view it.
View the last week, the last two weeks, the whole campaign or a custom range, and filter by station, by ad, or by radio and TV.
| Question | Station certificate | vecrid |
|---|---|---|
| Who writes it | The station that was paid | An independent party |
| When you get it | Weeks after the campaign | Usually within minutes of each airing |
| Can you hear it? | No | Yes, each airing comes with a recording |
| Sped-up or cut-short ads | Not mentioned | Flagged |
| Live reads | Taken on trust | Recorded and checked by a person |
| TV | A line on letterhead | The recording, just like radio |
| Sharing | A scanned copy by email | A live link you can switch off |
| Can a copy be checked? | No | Yes, against the live report |
Monitor radio and TV stations across Africa and beyond. Search a directory of more than 100,000 radio stations, plus TV channels where we cover them.
Usually within minutes of airing. Some plays are confirmed later from the day’s recording, and they are marked when they are added.
No. Vecrid works independently of the stations on your plan. That’s what makes the proof independent.
Yes. TV airings come with a recording, just like radio. Channel coverage varies by country, so search for yours when you set up a campaign.
Yes. Book the time slot, and each read is checked against your script and confirmed by a person before it counts.
It goes to a review list for you to listen to and decide. Nothing uncertain goes into your report without your approval.
Vecrid monitors radio and TV stations across Africa and beyond. Search a directory of more than 100,000 radio stations, plus TV channels where we cover them, and ask us to add any station you can’t find.
Your first campaign is free to monitor. After that, talk to us about a plan that fits how much you advertise.
Bring one live campaign. We’ll show you the airings, the recordings and the estimated reach as they come in.